Adam Archer
Join us Tuesday, January 24 at noon eastern, that’s 9AM Pacific, for our very special guest. You’re going to love this interview!
Adam Archer is the General Manager of Vitrue Games and Vitrue’s Platform Evangelist. Prior to Vitrue, Adam was the CEO and Co-Founder of GamesThatGive, the charitable social gaming company that was acquired by Vitrue in 2011. He’s previously served as a software engineer at Apple and at Microsoft. He’s an experienced organic farmer, international backpacker, and mobile & social technologist. Adam has a B.S.E in Computer Engineering from Arizona State University and has been quoted or covered in TechCrunch, Inside Facebook, Fast Company, WSJ.com, Huffington Post, Inc., Forbes.com and NYTimes.
Vitrue is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, Google+, YouTube and emerging platforms. Anchored by its industry-leading Social Relationship Management (SRM) platform, Vitrue currently manages its clients’ more than one billion social relationships in 47 countries across 4,500 Facebook, Twitter and Google+ accounts. Vitrue’s stable of clients include more than 500 global brands and agencies, including iconic brands such as McDonald’s, American Express, Intel, P&G, Disney, jcpenney and AT&T.
I guess you could call this one a “Social Media Webinar”. I know I just did.
So not so much tools but tools, methods, whatever. This is one of our favorite type shows with a team-lead round table presentation and discussion of our favorite methods of engagement in social media. Each staff member chooses their favorite tool/method and has 10 minutes each to present and discuss. Imagine, most organizations of any credibility charge $99, $149, $199 or more … we do it for free. Why? Not because the information is not that valuable and the presenters that experienced (because it is and they are) we do it because we value you as our regular listeners more than the few thousand dollars we could split. And that’s really it.
The Social Media Edge Crew: Mike, Lisa, Ken, Jason, Jeremy
Here is what you can expect:
Jason Crouch will be presenting on Blogging. As one of the most subscribed to bloggers on Active Rain and and avid blogger (with results) on other platforms Jason knows how to get the readers involved, allow them to truly experience what he writes and to develop a relationship with them as a result.
Mike Mueller will be talking about Lists. In fact he alludes to it from time to time on the show but now he is going to tell why, where and how to build lists that payoff for the small business (or big business) person looking at social media as a marketing platform.
Jeremy Blanton will be talking about video. No surprise there since Jeremy has recently been super charged by what video is and can be. He will be talking about how he uses video and how you can, too, to promote you business. Lights, camera ACTION!
Lisa Oden will be talking about Droid (as she says “of course”) and how she uses it in engaging with others, business functions and staying on top of all that will help her business and the business of those she consults with.
Ken Cook will be talking about SEO. Having been directly involved in some search engine architecture and development dating back to the pre-Google days and being a part of the Gossamer Threads project will give us the opportunity to discuss the realities of SEO and how to use real data before making the decision to do something because “it sounds like it oughta work.”
Join us LIVE on 10-Jan-2012 at Noon EST/9AM PST
If you haven’t met Cathy you must. When the title says “high speed connections” it should not indicate confusion and angst but rather perpetual engagement and an ever increasing wealth of social media friends which spills offline just as easily as ice cream melts in summer. Cathy is smooth and not in the ickey snake-oil salesman way. She’s smooth because there is nothing to hide, no huge quest for global domination and certainly no deeply hidden dark motivation. She just wants to know people and to help people know each other.
Of all the people I (Ken) have ever met online not one person has come close to equaling the amount of contacts Cathy Browne has made for the staff and me. She doesn’t do it because she expects huge checks in the mail – though I suppose if she received them she would keep a bit and share the rest. She has been responsible for at least a dozen wonderful introductions which have help Social Media Edge become a great place for information and people who have become long time connections within the industry.
She is also an accomplished photographer. You can see her photos on her Flickr stream as well as other places – and I am sure we will talk about those on the show today as there was a very well written article about her in DailyDot.com just a few days ago. Oh, there’s one thing you may not notice about Cathy’s photos: she’s legally blind.
Cathy isn’t on the show because she is a blind photographer. Although we think that is a pretty amazing feat she has something else to share with the world and that is a deep bank of community involvement and personal interaction. In fact if you own or operate a business and you don’t have the type of community Cathy can bring might I suggest you offer her large sums of money to help set you straight from your misguided or short-sighted ways?
She’s good.
Short and sweet – we’d like your nomination or drunk Santa will come back!
It’s not a big deal but it is because if we win or even just get a few votes more people will come be your victims in the chat room! Vicitms of your amazing humor and even more amazing observations that is! When you go to the link it will be a link to nominate me (Ken) but that’s the entire show not just me.
Nominate us (Social Media Edge Radio) for a social media radio award in the Shorty Awards
And by the way, if the prize is $1,000,000 we’ll have a party and you’re invited.
Ell oh ell.
Most of our guests here on Social Media Edge have written books, made headlines, created a social app, or are noteworthy speakers in the social media circuit. Occasionally, however, we have as our guest what I like to call a “regular person”. Of course that’s not to say Guy Kawasaki, Chris Pirillo, Liz Straus, and Laura Fitton are not regular people nor is it to say regular people aren’t cool – because none of those are true.
By having a power user as a guest we often get to hear things and explore things we would not normally get the chance to do. For that reason today’s guest is Lana Berry. You may not have heard of her but that’s because she’s busy living life, occasionally posting or blogging about it and searching for the same answers you are in how to make social media a valuable piece of marketing. Thus the perfect guest for kicking off 2012.
For example – Lana’s 2012 New Year’s resolution is: blog more. Sound familiar?
Some of the topics today will include new tools, new ways to use old tools, new technology, and what we expect 2012 to bring.
Curation – maybe the biggest buzz in social media in 2011 and going into 2012. We’ve had the folks from Paper.li and Twylah and we talk about Storify and today we had tried and hope to have someone from Summify. Then we’ve had Guy Kawasaki from Alltop and we all do it. We all curate.
On 20-December we’ll be talking about curation and how to use it to your advantage and to the betterment of your readers. After all, that’s what really matters.
Not familiar with curation? Enjoy this curated video:
Clint Aaron Miller March 8, 1971 – December 11, 2011
KLOUT - Megan Berry joins us live
No not Klout 2.0, this is Megan’s second appearance on the show. This time we’ll be discussing the future of Klout and you and hearing what is happening at Klout to make the experience more refined and how enterprise can use Klout in their programs.
There have been a few changes at Klout over the last months and we’ll talk about those, too. One of the more appealing changes is “Topics” and Megan has some information about those changes and how you can interact with the new Topics tools.
Join us LIVE on Tuesday, December 13, at Noon eastern (9AM Pacific) and get in the chat room where the real work is happening!
Join us LIVE on Tuesday, December 6, 2011 at noon eastern for our second visit with Brian Carter to discuss his new book “The Like Economy“. Brian is the perennial social media consultant, trainer, comedian, and author we first visited with back in January of 2009. Since then Brian has been very busy and we’re going to find out just what he has been up to.
About Brian
Author, Speaker & Consultant
Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.
Join us LIVE on Blog Talk Radio
Social Media Edge Radio is the go-to show for the most amazing guests and best selling authors on BTR. Our three year running, most featured Blog Talk Radio show has been host to such greats in the Social Media Industry as Guy Kawasaki, Jay Baer, Laura Fitton, Liz Strauss, Chris Pirillo, Chris Brogan, and many more. In fact you can see the entire wall of fame on our Facebook page at Facebook.com/SocialMediaEdgeRadio.
For those who join us live you should get in the chat room which gets very lively and takes on a life of its own. You can join simply by going to the chat room link here.
Listen LIVE here (and if you miss it catch the replay on iTunes)
So you have a WordPress site. Which one do you have? WordPress.com or the self-hosted version? If you have the WordPress.com version there are certainly many things you can do to enhance your installation but for $99 a year and still all the limitations … it’s really worth it to host your own WordPress installations and work with a WordPress specialist (or design tech) to make sure you’re getting what you want, and need.
On the show on November 29, 2011 we will discuss extending WordPress and getting it to do some, most or all of the things you need.
Mike Mueller’s Day Off! We will not be able to berate @MikeMueller for his pantless techy report this week but Mike will be back next week, new and improved.
Also joining us for a “test ride” will be Lisa Oden (@laoden) to see how she feels about the non-stop abuse from the rest of the panel!
Be sure to sign up for the Smokin’ Hot Social Media News to the right and tune in every Tuesday at Noon EASTERN and get in the chat room.
November 15, 2011 – LIVE at Noon Eastern (9AM Pacific) … and I have a feeling Google+ Pages will work their way into the conversation as well!
If you are a regular listener you will know how fun and informative the rapid-fire roundtable shows are. If you have not listened or have not listened lately this will be a great show to start with! The roundtable is facilitated by host Ken Cook and co-host Jason Crouch along with weekly contributors Mike Mueller and Jeremy Blanton. We’re not “the ultimate experts” but we do guide the conversation and if you have questions we get them answered!
You can listen live and we urge you to get in the chat room! If not you can always listen to the replays on iTunes.
“Chris Brogan and Guy Kawasaki are big believers in Google Plus. So much so that they think businesses should get started today, while Google Plus is evolving. Don’t wait for everything to be figured out by Google…and by your competitors!” – RightMixMarketing.com
(On Google Places) “REALLY IMPORTANT – Be sure to put your best foot forward with GREAT images that showcase the benefits of your product or service. The 1st 5 images on your Place page show up in your preview. LETs TAKE A LOOK!” -CatalystEMarketing.com
“One change involves major Google blended and 7 pack SERP layouts. SEE SCREENSHOTS. Also be sure to read below about major Places dashboard changes that were just reported today. Sounds like it could include a change in the number of categories as well as category selection functionality.” – CatalystEMarketing.com
“Much ink has been spilled over these changes. Even people who don’t follow Google Places closely know about the new layout. But there’s a change that nobody (to my knowledge) has discussed so far: the little “Feedback” link.” – LocalVisibilitySystem.com
(On Google Maps) “A new eye-tracking and click-tracking study from Mediative (formerly known as Enquiro) shows the value of having the top spot in Google’s local results, but also suggests that social content and signals can boost rankings further down the page.” – SearchEngineLand.com
