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WordPress in-depth: tweaking, modifying and hot-rodding

2011 November 28
by admin

Listen LIVE here (and if you miss it catch the replay on iTunes)

So you have a WordPress site. Which one do you have? WordPress.com or the self-hosted version? If you have the WordPress.com version there are certainly many things you can do to enhance your installation but for $99 a year and still all the limitations … it’s really worth it to host your own WordPress installations and work with a WordPress specialist (or design tech) to make sure you’re getting what you want, and need.

On the show on November 29, 2011 we will discuss extending WordPress and getting it to do some, most or all of the things you need.

Mike Mueller’s Day Off! We will not be able to berate @MikeMueller for his pantless techy report this week but Mike will be back next week, new and improved.

Also joining us for a “test ride” will be Lisa Oden (@laoden) to see how she feels about the non-stop abuse from the rest of the panel!

Be sure to sign up for the Smokin’ Hot Social Media News to the right and tune in every Tuesday at Noon EASTERN and get in the chat room.

Marketing with Google Places and Google Maps

2011 November 14

November 15, 2011 – LIVE at Noon Eastern (9AM Pacific) … and I have a feeling Google+ Pages will work their way into the conversation as well!

If you are a regular listener you will know how fun and informative the rapid-fire roundtable shows are. If you have not listened or have not listened lately this will be a great show to start with! The roundtable is facilitated by host Ken Cook and co-host Jason Crouch along with weekly contributors Mike Mueller and Jeremy Blanton. We’re not “the ultimate experts” but we do guide the conversation and if you have questions we get them answered!

You can listen live and we urge you to get in the chat room! If not you can always listen to the replays on iTunes.

“Chris Brogan and Guy Kawasaki are big believers in Google Plus. So much so that they think businesses should get started today, while Google Plus is evolving. Don’t wait for everything to be figured out by Google…and by your competitors!” – RightMixMarketing.com

(On Google Places) “REALLY IMPORTANT – Be sure to put your best foot forward with GREAT images that showcase the benefits of your product or service. The 1st 5 images on your Place page show up in your preview. LETs TAKE A LOOK!” -CatalystEMarketing.com

“One change involves major Google blended and 7 pack SERP layouts. SEE SCREENSHOTS. Also be sure to read below about major Places dashboard changes that were just reported today. Sounds like it could include a change in the number of categories as well as category selection functionality.” – CatalystEMarketing.com

“Much ink has been spilled over these changes. Even people who don’t follow Google Places closely know about the new layout. But there’s a change that nobody (to my knowledge) has discussed so far: the little “Feedback” link.” – LocalVisibilitySystem.com

(On Google Maps) “A new eye-tracking and click-tracking study from Mediative (formerly known as Enquiro) shows the value of having the top spot in Google’s local results, but also suggests that social content and signals can boost rankings further down the page.” – SearchEngineLand.com

 

November 8 2011 – Podcasting and Deirdre Breakenridge

2011 November 8

Join us live on Tuesday, November 8, 2011 as we discuss podcasting and the use of audio online to help share the message.  I, Ken, have personally used audio online all the way back to before the World Wide Web to promote, share and discuss. There are literally hundreds of tools and we’ll just be talking about a few of them today. One of my weapons of choice today is provided by Blog Talk Radio and there is a sample here on this page from Cinch.fm (my page on Cinch).

dbOur guest today is Deirdre Breakenridge, PR expert and CEO of Pure Performance Communications, speaker, author of PR 2.0 & Putting the Public Back in Public Relations among others.

I love this quote from an interview she did with Dave Taylor, “Brian and I wrote our book, Putting the Public Back in Public Relations, to help communications professionals understand that there is a new and better approach to public relations in the age of social media. The book discusses how we have to retire certain practices that do not work in today’s web communities, or that simply do not interest consumers we are trying to reach. Broadcast messages are no longer acceptable and businesses must tell a more humanized and customized story (not a one size fits all story in the form of a news release with spin, hype and jargon).

Deirdre Breakenridge Libray on Amazon. I called it library because it’s way too lengthy to list them all. She must dream in books! Several titles with Brian Solis.

You can find Deirdre’s blog at http://www.deirdrebreakenridge.com/ and she’s on Twitter at @dbreakenridge

BlogWorld & New Media Expo CEO – Rick Calvert

2011 September 8
by admin

Join us LIVE on September 13, 2012 for:

Rick Calvert is the CEO and Co-founder of BlogWorld & New Media Expo. He has been involved in the trade show industry since 1996 serving as sales manager and director of sales for three of Tradeshow Week’s top 200 events including the SEMA Show (#4), AWFS®Vegas (#39) and the DEMA Show (#97).

rick-calvert-blogworldexpo

Co-Founder and CEO Rick Calvert LIVE Sept 13

Rick’s interest in new media first began in during the explosion of the political blogosphere around the 2000 election season. He was finally inspired to launch his own blog in October of 2005. After experiencing unexpected success with his political blog he began searching for the blogging tradeshow.

When he realized no such event existed he launched BlogWorld & New Media Expo in Las Vegas November of 2007 and attracted 1,600 attendees. BlogWorld & New Media Expo will host over 120 exhibiting companies and more than 3,500 attendees whose combined audience reaches more than 200,000 readers, listeners and viewers! The event also attracts numerous fortune 500 companies like Johnson & Johnson, eBay, Intel, Ford, AB/Inbev, Sony, Kodak, and traditional media brands ESPN, CNN, Los Angeles Times and more.

Using Google+ like email with Mike Mueller

2011 August 18
tags: , ,
by admin

Our friend Mike took the new video lead in and ran with it producing the first official SocialMediaEdge.com video on the topic of none other than Google+ as email. You can always hear Mike’s weekly segment on the show and visit him at AreWeConnected.com

Talking EmpireAvenue with @LizStrauss and @ChrisPirillo

2011 June 24
Chris Pirillo and Liz Strauss

Chris Pirillo and Liz Strauss on EmpireAvenue

It’s a game for Pete’s sake! I mean what’s next, bobbing for business? Pin the tail on the enterprise sales lead? Even your’s truly wrote about losing value on EA while on an adventure to the Alaskan mountains, read it.

This show has to be fun. I mean with Liz Strauss and Chris Pirillo talking with the nut factory about a game where geeks invest in each other based on their social interaction scores what could go wrong?

Pirillo is rocking the game, there is no doubt. Liz ain’t doing so shabby herself. Me? I lost about 20% of my value in a week’s span.

Let’s talk about what EA is, what it isn’t, what it could be, and why any of that may or may not be important to you. Two things you need to do:

  1. Sign up for the Smokin’ Hot Social Media News to the right so if there is a contest you’ll stand a snowball’s chance of winning.
  2. Get to the show link early and get in the chat room where the madness is sure to ensue.

If you have questions you can submit them early to the Contact link or ask in the chat room. Early questions are much more likely to be addressed as the show moves very quickly.

Tai Goodwin

2011 June 20
by admin

One of the greatest challenges for all businesses is how to attract and keep customers. Relationships are highly valued in almost every business. Perhaps no other challenge impacts the small business any more than this one.

Tai Goodwin

Tai Goodwin - Practical Profitable Social Media

Tai Goodwin is someone who has been observed over the last several months helping bring useful and necessary information to the small business owner and consultant regarding the use of social media. While many people claim to be bringing value Tai actually has that reputation.

 

It’s always been important to me to love the work that I do. As a solopreneur, what’s even better is that I get to choose who I work with. This is the ultimate way for me to thrive which means I get to offer my best to my clients.

Join us live at NOON EASTERN on Tuesday, 21 June, with Tai and talk about social media, small business, her upcoming book and the regular, weekly Twitter chat. Small business social media is needed and there is a science to it!

Lolly Daskal – Lead from Within

2011 June 11
by admin

We are excited to be joined by someone this week who I believe may just be the one to bring an “aha” moment to many listeners. Much like the “Yes you can!” on Ken’s Twitter background which dates back to his work with families and children in the mid to lare 90′s Lolly believes, too.

Lolly comes from a different angle, the outgrowth of an amazing personal history. Orphaned as a teenager and left homeless, she found a way to battle unthinkable odds to become an accomplished artist. Her journey from New York to Paris and back to New York is an amazing story–but it ís only a preface to her life.

How about transforming your passions into a successful career that provides a sense of accomplishment and personal empowerment? That ís another aspect of her history.

Guy Kawasaki talking Enchantment

2011 June 3

Tuesday, June 7 at Noon Eastern (9A Pacific)

Guy Kawasaki live on Social Media Edge

Presenting your chance to directly engage the man who truly has become a legend in business of presenting products and services in such a light as to make them a “required” purchase. Make sure to get in the chat room but be sure to listen live at Noon Eastern which is 9:00AM Pacific time.

Guy Kawasaki

Guy Kawasaki - Enchantment

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

 

What some notables have said about “Enchantment“:

You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”
-Robert Scoble, Rackspace videoblogger

“Guy’s book captures the importance – and the art – of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
-Sir Richard Branson, Founder of the Virgin Group

Enchantment: The Art of Changing Hearts, Minds, and Actions

Banned for Tweeting – Jenn Hoffman

2011 May 22

LIVE 9:30AM Pacific (12:30PM Eastern)

No running. No smoking. No standing. No shirt, no shoes, no service. No skateboarding on sidewalk.

No Tweeting?

In case you missed it actress Jenn Hoffman was banned from the Chateau Marmont for tweeting. But really was it “that” she was tweeting or “what” she was tweeting. And if it was “what” where is the line?

Jenn Hoffman - Get out with your Tweets!

We know airlines, mostly, want all mobile devices off during takeoff and landing, some hospitals ban mobile devices in telemetry, and there are dozens of places where photography and video is off limits. So where should those places be?

 

Recently I was at the Dekalb Farmer’s Market in a suburb of Atlanta. Being a blogger and a foodie and my wife having written for No Reservations on Facebook you can imagine I was loaded and ready to get some shots. I had to sneak them. There is a no cameras sign on the wall. Why? Allegedly to protect the illegals who work there but whatever the reason it’s the rule. What about the bank? Do you just walk into the bank and start firing off snapshots of the vault, cameras, exits?

The required dialog needs to be lead rather than pushed. I know I have many counterparts out there, people like Gahlord Dewald, Jeff Turner, Laura Fitton, Chris Brogan, and others who could help guide the conversation. And, in fact, if we do not guide this conversation it will present itself through a course of natural progression.

  • If tweeting is banned how will it affect businesses where it is banned?
  • If tweeting is limited or censored how does that affect civil liberties and free speech?
  • What existing laws protect and defend the rights of the twitterer and what are the limits of those rights?
  • What are the other questions needing to be addressed?

Your opinion is valuable, too. In fact you may be the “Golden Child” in this crucial evolutionary step in Social Media. So please don’t keep it to yourself and weigh in on the topic.

 

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